The Hollywood Farmer’s Market is a colorful place. With fruit and vegetable vendors, musicians and, well, Hollywood natives, there’s never a shortage of sights to see. But this past weekend, one flower stall stopped me in my tracks.
Silverlake Farms' display at the Hollywood Farmer's Market
Silverlake Farms’ ranunculus alone were priceless, but then there were the anemones, and all sorts of other wildflowers so bright and colorful they looked good enough to eat. Or at least good enough to randomly grab a bunch, tie it up in some ribbon, and send any high-end bride straight down the aisle.
But the best part came when I asked owner/urban farmer Tara Kolla if she sold wholesale. She asked if I was in the industry, and I explained I worked for a floral design studio in Palm Springs. “Oh yeah” she replied. “They were here last week.” Apparently Greg and Al had been at the market during their pre-Oscar delivery, and had the identical reaction to her deliciously beautiful flowers. And when I talked to Greg, he told me they would be working out an arrangement to get their hands on some of Tara’s blooms. “Weren’t those ranunculus amazing?” Greg asked. Great minds think alike!
Don’t get me wrong.The pseudo-english-garden-in-a-pink-watering-can is pretty bad. But no, Proflowers.Com is making floral professionals mad by sponsoring Rush Limbaugh’s radio show despite the hideous garbage he’s been spewing. Floral Professionals cannot be lumped into one political group. We can, however generally be united under the banner of “flowers and floral designers’ job is to make people happy.” We’re a pro-happiness bunch.
Our job as floral designers is to enhance life. To make it more beautiful, more meaningful and more fragrant. Not to spread ugliness and negativity. Come on ProFlowers, get with the ProGram. Be pro-flowers, pro-love, pro-happiness.
