As a vendor, there’s always that bride who comes in for a meeting and you instantly feel connected. You’re sure she’ll call within days to put in a deposit, but no word comes. You may think she’s forgotten you and your business entirely, but with the right level of customer engagement, you are 100% wrong.
When my husband and I started planning our wedding, it was going to be in Connecticut. We traveled East, to meet with vendors there, accompanied by my indefatigable and saintly Mother.
The appointment we still talk about was at Palmer’s Bakery (inside Palmer’s Market) in Darien, CT, where we met with charming Executive Pastry Chef Megan Palmer Dean. And when I say, “met with” I really ought to say “fell in love with.” The cakes were heavenly, but more importantly, she was kind and patient and funny. When it became clear that our celebration would have to be in California (we ended up in Palm Springs – lucky us!), I wrote Megan to tell her that, although we wished she could make our cake, it was not meant to be. Since then we have not forgotten her, and are still on the Palmer’s mailing list.
An email arrived this week from Megan. She’s started a blog about sourcing gourmet foods for the market – starting with a trip to Italy September 8th. You go Megan! Welcome to adventures in blogging, I look forward to reading along. And to stopping by to buy a cake for the family next time we are back East.
So don’t think you’re forgotten by any particular bride. The take-away here: everyone you meet is an ambassador for your business. And it never hurts to serve a little cake.
*A side note this was late July – Gregory Goodman at Palm Springs florist My Little Flower Shop, took us on and produced a gorgeous wedding on October 2. A 2 month planning period for a gorgeous full scale wedding for 100 people! Wow!).
My Little Flower Shop. A boutique florist in Palm Springs.
We can be your little flower shop too!