Emotional economics of brides: playing the wedding market. Boom, or bust?

Radio story this AM – is she a businesswoman or a vulture? Discuss.

Thanks to my beloved KPCC & “Take Two” (hey Alex! Big fan!) for the story and photo.  ]

Bridal Brokerage eases the financial pain of cancelled


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Group Wedding Held On Valentine's Day In West Palm Beach, Florida

Joe Raedle/Getty Images

Brides hold their roses during a group Valentine’s day wedding at the National Croquet Center on February 14, 2012 in West Palm Beach, Florida.

Weddings are one of the most stressful and expensive events you can plan, so what happens if couple’s have to call off their wedding?

While it’ll still be hard to inform would-be guests that plans have changed, but now their may be some help dealing with the money already shelled out for catering, location,  flower and a host of other traditions.

Enter Bridal Brokerage, a company that sells canceled weddings to couples looking to throw their parties for less money.

Get the full story HERE.